API Analytics and API Monitoring

Customer Journey

Track the Entire Customer Journey

Identify specific API endpoints or stages of the journey where customers may drop off or face challenges, allowing for targeted improvements and a smoother customer experience. By tracking the customer journey with API analytics, successful marketing strategies can be created, customer delight can be ignited, and strong brand advocacy can be cultivated.

API Usage

API Usage and User Behavior Analysis

Gain valuable insights into the usage of the API, including the identification of users and understanding their utilization patterns. Dive deep into user interactions with the products or services by analyzing API usage data, such as response time, external count, db count, etc. Maximize user engagement and satisfaction by making well-informed decisions, elevating the overall user experience.

High ROI

Determine Revenue Opportunities

Effectively identify changes in customer usage and accurately track which customers exceed their API call limits, enabling you to implement appropriate charges. By gaining insights into individual customer usage patterns, you can seamlessly identify upselling opportunities and drive revenue growth for your organization.

Resolve API Issues

Better Customer Support

Gain a deeper understanding of customer requirements by analyzing API request and response body that customers send. Identify and resolve any issues in your API's requests and responses structure, ensuring a smooth and frictionless experience. API analytics are user-friendly to set up and possess the strength to quickly adapt and expand to meet your needs for growth.

Custom Dashboard

Drive Customer Success with Customized Dashboards

Acquire a comprehensive and panoramic understanding of customer health and product usage seamlessly by leveraging customizable dashboards in API analytics. These dashboards provide real-time updates, guaranteeing access to the most relevant and up-to-date metrics at all times in a single pane of glass. Effortlessly monitor personalized consumption and success metrics across your entire customer base using the convenience of customizable dashboards.

API Request Analysis

Segment and Analyze API Requests

With predefined segmentations based on specific metrics, you can easily access and analyze relevant API performance metrics. This saves time by eliminating the need for manual filtering and provides valuable insights to optimize API performance as customer API usage grows. Take advantage of actionable data-driven improvements to deliver a seamless experience for all API users.

Explore cases where your APIs are slow!

API slowdowns and failures

Get to know where your APIs are breaking or timing out and ensure whether your API is working as expected for your customers.

Filtering API metrics

You can easily slice and dice the API metrics by filtering based on user, country, request header, body, custom data and more.

Effective predefined dashboards

With out-of-the-box dashboards you can find API actionable insights right away. Click on a particular requests to see the related API metrics.

Mitigating API risks

Capture API metrics and log them with API logs and check where your endpoints are being probed or exploited.

Instant alerts on API errors

For every minute, your API is tested for anomalies, and if any one of your API doesn't pass, an alert is sent back to your team with the detailed report.

Training & Support

Get fast, 1-on-1 support and training. With live in-app chat and a dedicated customer support team, we are here to help with anything.

FAQs about API analytics

What is an API?

API is an Application Programming Interface that enables developers to send and receive data between a web server and a web browser in a JSON format. These APIs in general help to build web applications or a custom view of the application in your own dashboard.

What are some best practices and guidelines when using APIs?

Following are some API best practices and guidelines you can use while using APIs.

Use JSON format to send and receive data.
Handle errors and return status codes.
Allow filtering, sorting and pagination.
Maintain security practices - using TLS/SSL security layers.
Cache data to improve API performance.

How can you monitor APIs?

You can easily monitor API with the help of the API monitoring tool. Atatus provided API Analytics, which is included with APM agent, and just by enabling the analytics section, you can start getting immediate API metrics and insights into how your API backend is being used.

What is API analytics?

API analytics gives you a deep understanding of API usage and customer behaviour in your application. With this, you can keep track of all the API calls and understand how your API is being used, how you can view and rerun each API against your server. You get a complete insight of where, who, how they access your application.

What kind of API data is being collected and analyzed?

Atatus collects a wide range of data that affects the APIs in your application.

Request and response headers, request body, custom data
Request path, transactions, domain, users with throughput, duration and API failures
Most-time consuming transactions
Endpoint failure rate
Global API usage
Top API endpoints in your application
API usage by SDK/User-agent
API errors by status code

What is the difference between analytics data and API Monitoring data?

API monitoring helps you to ensure that they are functioning as intended and provides you with performance-related API metrics.

API analytics help you ‌understand their long-term behaviour so you can confirm whether they are useful for your application and provide you with a wide range of insights used by several customers at different locations.

How long is my analytics data available?

Data retention for API analytics is set to 7 days by default. This can be changed in your billing settings to 60 or 90 days. Contact a Customer Success Representative if you require a longer retention period.

You're in good company.

You don't have to trust our word. Hear what our customers say!

Atatus is a great product with great support. Super easy to integrate, it automatically hooks into everything. The support team and dev team were also very helpful in fixing a bug and updating the docs.

Tobias L

Full Stack Engineer, ClearVoyage

Atatus is powerful, flexible, scalable, and has assisted countless times to identify issues in record time. With user identification, insight into XHR requests to name a few it is the monitoring tool we choose for our SPAs.

Jan-Paul B

Chief Executive Officer, iSavta

Atatus continues to deliver useful features based on customer feedback. Atatus support team has been responsive and gave visibility into their timeline of requested features.